Zoom has announced a new event management tool designed to help digital event organizers create sessions without the sacrifices that come with choosing a cheaper product, or without the unnecessary costs involved in searching for a more expensive product.
The videoconferencing company said its “one-size-fits-all” approach is no longer working as more customers become accustomed to online environments.
So the new Zoom Sessions offerings are designed to facilitate better branding, analytics, and interactions, thus increasing your return on investment.
The product is designed to support single-session events, giving organizers the opportunity to use analytics, use automation and integration tools, collaborate with interactive features, and use custom brand assets.
Zoom Sessions are already available for purchase, and fall somewhere between the Zoom Webinars they’re based on and Zoom Meetings, which is a more affordable and feature-packed offering. pricing (Opens in a new tab) Scalable based on the number of attendees you require, with licenses starting at $990 (£730) per year.
For events that require multiple co-hosts, Zoom has also made behind the scenes available for Zoom Sessions, allowing organizers to work together before, during, and after the event.
Naturally, Zoom sessions come with all the features already built into Zoom Webinars, including support for videos up to 30 hours long, virtual backgrounds with branding, and tools like Q&A, polls, and quizzes.
In addition to occasionally introducing new products, like many video conferencing platforms, Zoom regularly rolls out updates to make all its business-oriented and personal plans better and more secure in an effort to retain its important market segment, against the likes of Google Meet and Microsoft Teams.