Almost half (47%) of British businesses are not confident that their website can impress customers, while 92% of UK business leaders believe they turn over £100,000 a year.
This is according to a file study (Opens in a new tab) from Content management system (CMS), Storyblok, which surveyed 500 “medium-sized” business leaders Electronic trade Companies across the United States and Europe on their web sites’ costs and revenue performance.
With firms preferring, on average, to spend £336,500 on marketing over half a decade, with a quarter of firms spending £500,000 or more. It is clear that many companies still do not believe that the Internet is a useful and profitable field.
Awkward website design
Another recent StoryBlok survey (Opens in a new tab) 6,000 customers across the US and Europe revealed that 60% of them abandon about 5 online purchases per year due to poor user experience (UX) on websites.
As a result, there seems to be a culture emerging across businesses in the UK and globally that an ‘awkward’ website is either a fact of life or good enough.
This is a problem, says Dominique Angerer, co-founder and CEO of Storyblok, given how far web design tools have come.
At first, these results seem quite contradictory. On the one hand, companies think their websites are an expensive embarrassment, and on the other hand, they seem satisfied with their performance. The answer is that expectations are too low.”
“Many companies believe that marketing technology is inherently expensive and difficult and time consuming to get right. This is no longer the case.”
“The recent wave of first- and best-of-its-kind API technology is currently disrupting the industry, making the martech suite not only more cost-effective, but also more user-friendly for the teams you work with.”
from Ecommerce website buildersfor CMS providers such as WordPress And for him The best alternativesand even basic options such as Correlation in vital toolsCompanies of all sizes have a wide range of intuitive options at their fingertips to get an impressive web presence up and running.