that Email marketing tool (Opens in a new tab) It is one of the best investments you can make for your business. It enables you to reach customers all over the world by sending emails at the click of a button. Without this tool, you will find it almost impossible to run email marketing campaigns.
There are endless Examples (Opens in a new tab) Of the email marketing programs, two of the well-known programs Mailchimp And sendinblue. MailChimp is the world’s most popular email marketing tool, with tens of thousands of paying users. Sendinblue is considerably less popular but offers similar features to MailChimp.
We want to see how MailChimp and Sendinblue stack up against each other. We’ll compare them based on important factors like features, performance, pricing, and customer support. After reading this article, you can see the above MailChimp Review (Opens in a new tab) And Sendinblue Review (Opens in a new tab) For more details on each platform.
MailChimp is a web-based platform that enables you to send emails to as many addresses in your subscriber list as you can with the click of a button. It can be difficult to create engaging email campaigns, so MailChimp provides a set of templates designed by professionals that you can tweak to suit your tastes. Other than that, you can use the platform’s drag and drop form builder (Opens in a new tab) To create your own email template from the ground up.
MailChimp offers tools to help you grow your email list. You can create subscription forms on the platform and embed them in your website using HTML code (Opens in a new tab) Or a plugin (for WordPress sites). This way, any email address added to this form will be automatically reflected in your subscriber list. If you already have an existing subscriber list, you can import it into MailChimp as a CSV file and continue sending messages to the addresses as you did before.
Just like MailChimp, Sendinblue offers a range of templates to help users create effective marketing emails. However, MailChimp offers a larger selection of templates than Sendinblue. Sendinblue allows you to create registration forms and include them on your website to grow your subscriber list. You can also launch Facebook ads directly from your Sendinblue account to get new subscribers.
Sendinblue differentiates itself from MailChimp by offering SMS marketing tools. MailChimp offers a similar feature, but Sendinblue’s SMS Marketing Tools (Opens in a new tab) more complicated. Similarly, Sendinblue allows you to set up and deliver automated transactional emails.
MailChimp is primarily a web-based tool but offers mobile apps (Android and iOS) that allow users to manage their email campaigns on the go. These apps are useful if you are in a place where it is not convenient for you to use your desktop or PC, for example, on the go.
One of the best things about MailChimp is its ease of use. The dashboard is organized in a way that makes it easy to find and access the large volume of features. It can be confusing for a new user, but MailChimp provides in-app guides to help this group of users.
Sendinblue is also primarily a web-based tool. It does not have a mobile app to enable users to monitor their campaigns on the go, which we consider a drawback. From our observations, Sendinblue stands out for its user-friendly and responsive interface, with features arranged neatly on the left side of the dashboard. You’re more likely to enjoy Sendinblue than MailChimp.
MailChimp provides live support through email, phone, or live chat (Opens in a new tab). However, phone support is only for users on the most expensive premium plan, while other paid users handle email and live chat support. MailChimp notably provides live support for free users for the first 30 days after signing up.
All users have access to the official MailChimp Help Center, which contains user guides and tutorials covering all of the platform’s features. There is also an official marketplace where you can find and hire MailChimp experts to assist your marketing efforts.
Sendinblue offers live support via email and phone, but the latter is limited to subscribed users in the Business and Enterprise categories. Phone support is available Monday through Friday but not on weekends. If you run into challenges with Sendinblue, you can also access the official help center for support resources including user guides and tutorials.
We consider MailChimp to be the better tool in terms of customer support because it offers live chat support to all paying customers, while Sendinblue does not.
MailChimp and Sendinblue both offer free tiers but with limited features. For example, MailChimp’s free tier is limited to 500 emails per month, while Sendinblue’s tier is capped at 300 emails.
MailChimp offers three distinct plans; Necessities For $11 / £11 / AU$16 per month, standard For $17 / £17 / AU$25 per month; And excellent At a high price of $299 / £299 / AU$499 per month. The price increases depending on the number of contacts you have. For example, 20,000 contacts will cost $189 / £189 / AU$289 per month for Basics, $225 / £225 / AU$345 per month for Standard, and $460 / £460 / AU$690 per month for Premium.
Sendinblue offers three distinct plans; StartAnd BusinessAnd project. Starter plan starts at $25 / £25 / AU$40 per month, Business starts at $65 / £65 / AU$100 per month, and Enterprise starts at $1,000 / £1,000 / AU$1,500 per month, with every third party supported. Unlimited connection. However, the price goes up depending on the number of emails you send per month, for example, 100,000 emails per month will cost $69 / £69 / AU$99 per month on the Starter plan and $115 / £115 / 175 Australian dollars per month on a business plan.
All things considered, Sendinblue is a more affordable tool than MailChimp.
Choosing between MailChimp and Sendinblue seems tough. Each platform offers a lot of features to enable users to easily manage their email campaigns. You can find good templates on both platforms, though MailChimp offers a wide range of selections.
MailChimp offers better customer support, performance, and usability than Sendinblue, so we consider it the better option. The drawback to MailChimp is that it is much more expensive than Sendinblue, which makes it best suited for enterprise customers with large marketing budgets.
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