One of the most important things you can get for your business is Email marketing software (Opens in a new tab). This type of software helps you craft professional emails to deliver to your customers and keep them engaged. Without it, you will find it difficult or even impossible to conduct effective email marketing.
There are many email marketing tools available, and two are well known Examples We are Mailchimp And Miller Lite. MailChimp is the first name most people remember when they hear about email marketing because it’s the most popular tool for this activity, serving 13 million users globally. MailerLite is a significantly less popular tool, with thousands of users.
We want to see how MailChimp and MailerLite stack up against each other. We’ll compare them based on important factors like pricing, features, performance, and customer support. After reading this review, you can see the above MailChimp Review (Opens in a new tab) For more details about the platform.
MailChimp is a web-based platform that allows you to send emails to as many addresses as you can on your subscriber list. Creating good marketing emails can be difficult, so MailChimp provides a wide range of templates designed by professionals to help users. You can choose any of these templates and customize it according to your taste. If you like, you can use the platform’s drag-and-drop editor to create your own email template from scratch.
MailChimp provides the tools to help you build your email list. You can create subscription forms on the platform and embed them on your website. Any email address a website visitor enters into the form will automatically be added to your MailChimp list. You can also import an existing list you’ve created elsewhere by uploading a CSV file, and MailChimp will extract all email addresses from the list.
Just like MailChimp, MailerLite provides templates that you can modify to create effective marketing emails. But, it has a smaller set of templates than MailChimp. MailerLite also allows you to create forms and include them on your website to build your email list. However, this platform offers some features that set it apart from MailChimp. The first is the website builder (Opens in a new tab)which helps you to create websites for your business, such as a blog (Opens in a new tab). It also includes a tool that allows you to set up paid newsletter subscriptions and collect recurring payments from subscribers.
Another good thing about MailerLite is that it includes an email validator that allows you to find failed or trap email addresses and remove them from your subscriber list. MailChimp doesn’t natively offer this feature, but you can get it via a third-party integration.
MailChimp is primarily a web-based tool but it also has mobile apps (iOS and Android) that enable users to manage their campaigns on the go. These apps come in handy when you are in a place where using a desktop computer is inconvenient (Opens in a new tab)For example, on the go.
One thing we commend about MailChimp is its ease of use. The platform packs a ton of features into an easy-to-navigate interface. The interface can be overwhelming for new users, but MailChimp provides guides to help those users.
MailerLite is basically a web based tool just like MailChimp. It has a mobile app to enable users to monitor their campaigns on the go, but it is only for the iOS platform. We think the lack of an Android app puts MailerLite at a disadvantage compared to MailChimp.
MailerLite has a more intuitive interface than MailChimp. It has a modern and responsive look, which makes it easy to switch between features. If ease of use is the only criterion for this comparison, MailerLite is the clear winner.
MailChimp provides live customer support through email, live chat, and phone. However, only users with the most expensive plan (it costs $299 per month) can access phone support. Notably, MailChimp provides email support to free users for the first 30 days after signing up.
All MailChimp users have access to the official Help Center, which includes a wealth of user guides and tutorials covering all of the platform’s features. There is also an official marketplace where you can hire MailChimp vetted experts to help with your email marketing efforts.
MailerLite provides live support through email and live chat – there is no phone support, unlike MailChimp. The website features an average response time of 5 minutes for live chat inquiries, which is relatively fast.
If you are facing any challenges with MailerLite, you can refer to the official guide on their website. This guide helps users navigate the platform with ease and includes solutions to common problems. You can also watch video tutorials to learn about the platform in an interactive way.
MailChimp and MailerLite both offer free tiers that anyone can sign up for, but with limited features. For example, MailChimp’s free tier supports a maximum of 500 email subscribers, while MailerLite’s free tier supports a maximum of 1,000 email subscribers.
MailChimp offers three distinct plans; Necessities For $11 / £11 / AU$16 per month, standard For $17 / £17 / AU$25 per month; And excellent At a high price of $299 / £299 / AU$499 per month. Essentials supports 5,000 emails per month to 50,000 subscribers, Standard supports 6,000 emails per month to 100,000 subscribers, and Premium has no limits on the number of subscribers or emails.
MailerLite offers two distinct plans: Growing business And advanced. The former starts at $10 / £10 / AU$15 per month and the latter starts at $21 / £21 / AU$31 per month for up to 1,000 subscribers. The price increases depending on the number of subscribers you have. For example, 5,000 subscribers will cost $32 / £32 / AU$50 per month for the Grow Business plan and $39 / £39 / AU$59 per month for the Advanced plan. Users with over 100,000 subscribers can contact MailerLite’s sales team to arrange a custom plan.
MailChimp is the more affordable tool because it uses a fixed pricing structure while MailerLite uses expanded pricing.
MailChimp and MailerLite are powerful email marketing tools. But we consider MailChimp to be the better tool because it offers a wider range of features, better customer support, and is more affordable. The category where MailerLite beats MailChimp is in ease of use, but that’s not enough to negate MailChimp’s shortcomings.
We have listed the best email service providers.