Email marketing software (Opens in a new tab) It is one of the most important tools you can have for your business, as it allows you to craft and send emails to keep your customers engaged with your brand. Without an email marketing tool, you will find it very difficult or impossible to create and manage email campaigns for your business.
exist Endless examples (Opens in a new tab) Of the email marketing programs, two of the well-known programs Mailchimp And Clavio. MailChimp is the most popular email marketing tool globally, with over 13 million users. Klaviyo is a less popular tool, serving more than 70,000 users globally.
We want to see how MailChimp and Klaviyo stack up against each other. We’ll compare them based on important factors like features, performance, customer support, and pricing. After reading this review, you can see the above MailChimp Review (Opens in a new tab) For more details about the platform.
Features
MailChimp is a web-based software-as-a-service platform that gives users the ability to send emails to as many addresses in their subscriber list as possible. The platform provides many examples of email templates designed by professionals, you can choose any template you like and customize it to suit your taste – these templates help users send professional-looking emails. If you’d like, you can design your own email layout from scratch with MailChimp’s easy-to-use drag-and-drop form builder. (Opens in a new tab).
You can create a new email list with MailChimp or import your existing email list, or both. To create a new list, you can create forms with MailChimp and embed them on your website. Any website visitor can enter their email address in the email form, and they will automatically be added to the MailChimp email list. To import an email list, download it as a CSV file and upload it to MailChimp – the platform will automatically extract all email addresses from the list.
Klaviyo is a web-based, SaaS-based platform just like MailChimp. It includes a set of templates that you can customize to create professional-looking emails, or you can use the platform’s drag-and-drop editor to create your own from scratch.
Klaviyo allows you to send automated messages to your customers in response to specific actions, for example, a welcome email when a customer signs up for your newsletter. The platform also includes a full set of features for SMS marketing just as you would with email. MailChimp offers SMS marketing tools but it’s not as sophisticated as what you’ll get with Klaviyo.
performance
MailChimp is primarily a web-based tool but it also has mobile apps (iOS and Android) that allow users to manage their email campaigns on the go. These applications enable you to monitor and make changes to your email campaigns from places where it is not convenient to use a desktop computer or PC, for example, while on the go.
One of the good things about MailChimp is its user-friendly interface. The platform manages to pack several features into a simple interface that you will likely find easy to navigate. The interface may be confusing to a new user, but you should get used to it over time.
Klaviyo is primarily a web based tool. Unlike MailChimp, it doesn’t have a mobile app that lets you monitor your email and SMS campaigns on the go, which we consider a drawback.
Klaviyo also has an easy to use interface. Provides detailed reports and insights to help you measure the success of your campaigns. It also makes it easier to segment your subscriber list and market to each segment more effectively. However, MailChimp is the most user-friendly tool out there.
the support
MailChimp offers live customer support through email and live chat (Opens in a new tab)and phone. But, phone support is exclusive to users who pay for the most expensive plan, while others have access to email and live chat support. As a good will, MailChimp offers email support to free users for the first 30 days after signing up.
All users have access to the MailChimp Help Center, which contains user guides and tutorials relating to all aspects of the platform. There is also an official marketplace where you can hire MailChimp vetted experts to help with your marketing efforts.
Klaviyo offers live support through email and live chat. Email support is available for free and paid accounts, while chat is for paid accounts only. There is no phone support, which we consider a drawback for enterprise customers.
All users have access to the Klaviyo Help Center, which provides a searchable database of information about all of Klaviyo’s features and tips to help users maximize the platform. We like that Klaviyo offers email support for free users, unlike MailChimp which limits it to 30 days. However, we consider MailChimp to be the best tool in this category because it offers phone support while Klaviyo does not.
pricing
MailChimp and Klaviyo both offer free versions of their platform that anyone can use but with limited features. For example, the free tiers for both platforms allow you to send a maximum of 500 emails each month.
MailChimp offers three distinct plans; Necessities For $11 / £11 / AU$16 per month, standard For $17 / £17 / AU$25 per month; And excellent At a high price of $299 / £299 / AU$499 per month. Essentials supports 5,000 emails per month to 50,000 subscribers, Standard supports 6,000 emails per month to 100,000 subscribers, Premium has no limit.
With Klaviyo, you can either pay for email marketing features only or email and SMS marketing features under one package. Email starts at $20 / £20 / AU$30 per month for 250-500 contacts, while Email and SMS start at $35 / £35 / AU$55 per month for the same number of contacts. The price increases according to the number of contacts you have. For example, email for 1,500 to 2,500 contacts costs $60 / £60 / AU$90 per month, while email and SMS for the same number of contacts costs $75 / £75 / AU$110 per month.
MailChimp is the most economical tool because of its fixed pricing structure unlike Klaviyo’s tiered pricing structure.
Rule
MailChimp and Klaviyo are powerful marketing tools. MailChimp focuses on email marketing, while Klaviyo focuses on email and SMS marketing. It is best to use MailChimp if you want an exclusive email marketing tool. But, if you want to handle your email and SMS marketing business from a single platform, then Klaviyo is the best option.
We have listed the best alternative email apps for iOS 15 (Opens in a new tab).