Prepare Email marketing software (Opens in a new tab). This type of software enables brands to easily send out email campaigns to connect with customers. Without an email marketing tool, you will find it very difficult or even possible to create and manage effective email campaigns.
There are many examples of email marketing programs, the most popular of which are Mailchimp And HubSpot. These are the two names that people first think of when they mention email marketing.
We want to see how the two dominant email marketing tools stack up against each other. We’ll compare them based on important factors like pricing, performance, customer support, and features. After reading this review, you may also check out the above MailChimp Review (Opens in a new tab) And HubSpot Review (Opens in a new tab) for more information.
Features
MailChimp is a web-based, software-as-a-service platform. It allows you to compose and send emails to as many subscribers on your list as possible. This app offers many email templates designed by professionals to help users create effective email campaigns – you can choose one you like and customize it to your taste. Other than that, you can use the drag and drop tool to create emails from scratch.
MailChimp allows you to import your existing subscriber list or create a new email list. To import, download your email list as a CSV file, upload the file to MailChimp, and it will automatically extract email addresses to add to your MailChimp subscriber list. To create a new list, you can create forms and embed them on your website – any email address entered in that form will automatically get registered with MailChimp’s subscriber list.
HubSpot offers similar email marketing tools to MailChimp. It has dozens of templates that you can select and customize to suit your taste. If you’re up to the task, you can use the drag and drop tool to create visually appealing emails from scratch. With HubSpot, you can create and send bulk emails that are optimized for every type of device. It also provides an analytics dashboard to monitor important email campaign metrics such as click rate and open rate.
HubSpot is a comprehensive online marketing service (Opens in a new tab), with email as just one of its parts, unlike MailChimp which is primarily focused on email. For example, HubSpot also includes content management software (CMS). (Opens in a new tab)), Customer Relationship Management (CRM (Opens in a new tab)) and customer service platform. You can use HubSpot to manage all of your brand’s marketing efforts, while MailChimp is mostly about email marketing.
performance
MailChimp is primarily a web-based tool but there are mobile apps (iOS and Android) that let you manage your email campaigns on the go. For example, if you’re on a train or walking around where it’s uncomfortable to use your laptop, you can open a smartphone app to monitor your email campaigns. But the smartphone app doesn’t offer the full set of features you’ll find on the web-based interface.
MailChimp has a user-friendly interface that you will likely find easy to navigate. It can be confusing for a new user, but it’s easy to get used to over time. One standout feature is the drag-and-drop builder, which we found fun to use.
HubSpot is primarily a web-based tool but they also offer mobile apps such as MailChimp. You can use the HubSpot mobile app to manage your email campaigns and other marketing functions on the go.
HubSpot runs an easy-to-use interface that bundles a complex web of features into a single platform. We’ve noticed that customer reviews tend to highlight HubSpot’s ease of use as the platform’s primary appeal.
We think it’s a cross between MailChimp and HubSpot in this category.
the support
MailChimp provides live customer support through email, phone, and live chat (Opens in a new tab) But the support channels available to you depend on the plan you choose. The more expensive paid plans only include phone support, while other paid plans include email and live chat support. As a bonus, MailChimp offers email support to free users for the first 30 days of their use.
If you’re having trouble, you can also access the MailChimp Help Center, which contains a plethora of user guides and tutorials to help you navigate the platform. Likewise, there is an official marketplace where you can hire MailChimp-vetted experts to assist your marketing efforts.
HubSpot offers live support through email, live chat, and phone. Phone support is only available to users on the Professional and Enterprise plans, which are much more expensive than the Starter plan.
You can access the HubSpot Help Center for tutorials and user guides to help you navigate the platform. There is also an official community forum where you can interact with other users and ask for help when needed.
pricing
MailChimp and HubSpot both offer a free version that anyone can use but with limited features. For example, MailChimp’s free tier supports a maximum of 500 email subscribers, while HubSpot’s free tier lets you send emails manually but not automated emails.
MailChimp offers three distinct plans; Necessities For $11 / £11 / AU$16 per month, standard For $17 / £17 / AU$25 per month; And excellent At a high price of $299 / £299 / AU$499 per month. Standard supports 6,000 emails per month to 100,000 subscribers, Premium has no limits.
You can’t pay for email marketing alone on HubSpot. You must purchase one of three packages; StartAnd professionalAnd project. The Starter package costs $50 / £50 / AU$75 per month, the Professional costs $890 / £890 / AU$1,490 per month, and the Enterprise costs $3,600 / £3,600 / AU$5,400 per month. The Starter package is sufficient if you just want to use HubSpot for email marketing, but it’s limited to 1,000 contacts, and you’ll have to pay an extra $50 per month for each additional 1,000 contacts.
MailChimp is a more affordable email marketing tool than HubSpot.
Rule
MailChimp and HubSpot are both powerful email marketing tools with their own advantages and disadvantages. MailChimp is an affordable tool that offers excellent customer support. But, HubSpot offers a wide range of features, including for other types of marketing efforts (social media and SMS). Overall, we think HubSpot is the better tool because it offers a lot more marketing features than MailChimp.
We have listed the best content marketing tools.