Email marketing software (Opens in a new tab) It is a valuable tool for every business that has an online presence. It enables you to send promotional or transactional emails to thousands of email addresses at the click of a button. Without an email marketing tool, you will find it difficult and time consuming to create and send even the simplest ones Marketing emails (Opens in a new tab).
There are countless examples of email marketing tools, such as Mailchimp And fluiddisk. MailChimp is the most popular email marketing platform out there, with 13 million users globally, and is the first name most people will remember when you talk about email marketing. Flodesk is a less popular tool with just over 30,000 users.
We want to see how Flodesk, the underdog, stacks up against MailChimp, the behemoth. We’ll compare them based on important factors like features, pricing, customer support, and performance. After reading this review, you can see the above MailChimp Review (Opens in a new tab) for more information.
MailChimp is a web-based, software-as-a-service platform. It enables you to craft emails and send them to as many of your subscribers as possible. MailChimp offers various templates designed by professionals to help users create visually appealing emails – you can choose a template, edit it to suit your tastes, and you’re good to go. If you want to create your email from scratch, MailChimp offers a drag-and-drop builder that allows you to do so easily.
You can create a new email list with MailChimp or import an existing one. To import, download your email list as a CSV file, upload the file to MailChimp, and the platform will extract email addresses automatically. To create a new list, you can create the forms and embed them on your website – any email address entered in the web form will be automatically added to your email list.
Flodesk offers templates designed by professionals to help users create visually appealing emails, just like MailChimp. However, we’ve noticed that Flodesk offers a wider variety of templates, and they seem generally more attractive than MailChimp. Flodesk has really focused on offering creative templates to differentiate itself from big competitors like MailChimp.
Likewise, Flodesk allows you to create and embed forms (Opens in a new tab) on your website to collect email addresses. It provides templates to help users create the kind of templates that are likely to catch people’s eye.
MailChimp is primarily a web-based tool, but it offers mobile apps (iOS and Android) that enable users to manage their email campaigns on the go. These apps are convenient to use, but they don’t offer the full range of features you’ll find on MailChimp’s web-based interface.
Flodesk is an exclusively web based tool. It doesn’t offer a mobile app of any kind, which puts it at a disadvantage compared to MailChimp.
MailChimp fits a lot of features into an intuitive interface that you’ll likely find easy to navigate. We enjoyed using the drag and drop email builder because it allows you to create emails similar to how you would build a website. Ease of use is one of the most important factors in choosing MailChimp.
However, Flodesk offers a better user experience than MailChimp. The interface is less cluttered and feels more interactive. Obviously, the platform has been built with the user experience as an important consideration. Founded in 2019, Flodesk has gained a competitive edge by taking advantage of new web technologies that improve user experience. In contrast, MailChimp was founded in 2001 and has to deal with a lot of technical debt when trying to improve user experience – it still provides a good interface, but not as good as Flodesk.
MailChimp provides live customer support through email and live chat (Opens in a new tab)and phone. However, the support channels available to you depend on the plan you choose. The most expensive paid plan only comes with phone support, but all other plans include email and live chat support. MailChimp offers email support to users for free for the first 30 days of their use, which we consider a nice gesture.
You can access the MailChimp Help Center, which contains a wide range of user guides and tutorials to help users navigate the platform. There is also an official marketplace where you can hire MailChimp vetted experts to help with your marketing efforts.
Flodesk offers live customer support via email. The company says its support team is available from 8 a.m. to 8 p.m. ET (US), and usually responds to inquiries within two business days. There is also a support group hosted on Facebook (Flodesk Insiders) where customers can interact and share solutions to their problems.
Flodesk doesn’t offer live chat or phone support, which puts it at a significant disadvantage compared to its competition. MailChimp is the clear winner in this category.
MailChimp offers a free version that anyone can use, but Flodesk does not. MailChimp’s free version supports a maximum of 500 subscribers, so you’ll have to pay for anything above that.
MailChimp offers three distinct plans; Necessities For $11 / £11 / AU$16 per month, standard For $17 / £17 / AU$25 per month; And excellent At a high price of $299 / £299 / AU$499 per month. Essentials supports 5,000 emails per month to 50,000 subscribers, Standard supports 6,000 emails per month to 100,000 subscribers, and Premium has no limits on emails or subscribers.
Flodesk charges a flat fee of $38 / £38 / AU$58 per month to use its email features. Using the checkout features (sales, payments, and transaction pages) costs a separate $38 per month, but you can combine email and checkout for a discounted price of $64 / £64 / AU$98 per month.
The flat fee of $38 per month gives you unlimited access to all Flodesk features, unlike MailChimp where this will cost $299 / £299 / AU$499 per month. Hence we believe Flodesk offers the best bang for your buck.
MailChimp and Flodesk are powerful email marketing tools with their own advantages and disadvantages. MailChimp offers a much broader feature set and better customer support than Flodesk. Flodesk provides a better and more economical user experience.
We believe that large companies with large marketing budgets will be best served by MailChimp and the platform’s extensive feature set. Flodesk is best suited for small organizations with limited budgets and marketing needs.
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