Email marketing software (Opens in a new tab) It is a vital tool for every company that wants to build a strong relationship with their customers. They make it easy to craft and deliver visually appealing email messages to many subscribers with the click of a button. Without it, you would have to manually type each subscriber’s email address before sending, which is useless.
There are many well-known email marketing tools, such as Mailchimp And conversion kit. MailChimp is the world’s most popular email marketing software, with over 13 million users. ConvertKit is also popular, but not as popular as MailChimp.
We want to see how MailChimp and ConvertKit stack up against each other. We’ll compare them based on important factors like features, pricing, performance, and customer support. After reading this review, you can check out the previous one MailChimp Review (Opens in a new tab) And ConvertKit Review (Opens in a new tab) for more information.
MailChimp is a web-based software, software as a service (SaaS). (Opens in a new tab)) platform. It allows you to send emails to as many subscribers as you want with the click of a button. You can use a shared IP address or a dedicated IP address to send emails, though the latter comes with an additional fee. Dedicated IP address (Opens in a new tab) It increases the chances of your emails getting through because you will not be involved in the wrong actions of other users, for example, spam, on a shared IP address.
You can import your existing subscriber list into MailChimp or create a new one. Simply download the email list from the previous platform as a CSV file, upload the file to MailChimp, and it will extract all email addresses automatically. To create a new listing, MailChimp allows you to create forms and embed them on your website or social media pages. Any email address entered in this form will be automatically added to your email list.
ConvertKit offers similar email features to MailChimp. You can import your subscriber list as a CSV file or create forms and embed them on your website. You can get a dedicated IP address for sending emails. The platform also provides email templates to help you create visually appealing emails (MailChimp offers a similar feature).
Where ConvertKit and MailChimp stand out is in the additional features they offer. For example, MailChimp offers a tool that allows users to create landing pages and online stores or schedule appointments on their websites. ConvertKit also offers tools that allow you to sell your digital products under different payment plans (subscriptions, one-time, etc.).
MailChimp is primarily a web-based tool, but there are mobile apps for iOS and Android. These apps are useful because they help you manage your email campaigns on the go. However, they do not give access to the full feature set of the web-based interface.
ConvertKit is also primarily a web-based tool – there is no mobile app of its own. This means that it may be inconvenient to use ConvertKit while on the move or traveling.
MailChimp packs many features into an intuitive interface that you can easily navigate. A good thing we noticed is the drag-and-drop builder that makes it easy to create visually appealing emails just like you would build a website. There’s a reason MailChimp is so popular, and we think it’s easy to use.
ConvertKit is also a handy tool with a simple interface. However, we consider MailChimp superior in this category because it is the only one that offers mobile apps for easy use of the platform on the go.
MailChimp offers live support via email, phone, and live chat, but the options available depend on the plan you choose. The most expensive paid plan only comes with phone support, but all plans come with live chat and email support. MailChimp also offers email support for free users for the first 30 days of their use.
The MailChimp Help Center contains a comprehensive set of tutorials and user guides to help users navigate the platform. Similarly, there is an official marketplace for hiring MailChimp vetted experts to help your brand.
ConvertKit offers support through email and live chat – there is no phone support option. The platform has a dedicated team of “product specialists” around the world to answer customer inquiries. You can also access the official knowledge base of articles and video tutorials on all ConvertKit features. Likewise, there is an official community forum where you can interact with other ConvertKit users and ask them for help.
We consider MailChimp the best option in this category because it’s the only one that offers phone support.
MailChimp and ConvertKit both offer free versions that anyone can use. MailChimp’s free tier supports a maximum of 500 email subscribers, while ConvertKit’s free tier supports a maximum of 300 email subscribers.
MailChimp has three distinct plans; Necessitiesat a cost of $11 / £11 / AU$16 per month, standard For $17 / £17 / AU$25 per month, and excellent For $299 / £299 / AU$499 per month. Essentials supports 5,000 emails per month to 50,000 contacts, Standard supports 6,000 emails per month to 100,000 contacts, Premium has no limit.
ConvertKit offers two distinct plans; originator And Creator Pro. Pricing starts at $15 / £15 / AU$22 per month for Creator and $29 / £29 / AU$49 per month for Creator Pro for 300 subscribers and scales according to the number of subscribers. For example, 1,000 subscribers will cost $29 per month for Creator and $59 / £59 / AU$89 per month for Creator Pro, 100,000 subscribers will cost $679 / £679 / AU$999 per month for Creator and $879 / AU$879 per month GBP / AU$1399 per month for Creator Pro.
By all means, MailChimp is the more affordable tool – it uses a fixed pricing structure, while ConvertKit uses a tiered one.
MailChimp and ConvertKit are useful email marketing tools. It allows you to easily create and manage email campaigns. Each one provides templates to help you craft engaging emails and send them to as many subscribers as possible with the click of a button. However, ConvertKit is a much more expensive tool than MailChimp.
We also consider MailChimp’s better usability and customer support, so overall it’s an excellent tool for ConvertKit.
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