One of the most important tools for every business is Email marketing software (Opens in a new tab). This is what enables you to collect email lists and send messages to subscribers all over the world with the click of a button. With More than 4 billion (Opens in a new tab) Active email users all over the world, you will be doing your business a disservice by not paying attention to email marketing.
There are many email marketing tools out there, a well known example Mailchimp And continuous connection. MailChimp is the leading email marketing platform, with over 13 million customers. Others like Constant Contact offer comparable tools but don’t have the widespread user base as MailChimp.
We want to see how MailChimp and Constant Contact stack up against each other. We’ll compare them based on important factors like features, pricing, performance, and customer support. After reading this article, you may also see the above MailChimp Review (Opens in a new tab) And Continuous contact review (Opens in a new tab) for more information.
Features
MailChimp is a web based platform. There is a free version that gives you access to basic features and premium pricing tiers that unlock more advanced features. With MailChimp, you can send messages to as many email addresses as you want on your list with the click of a button.
After registering with MailChimp, you can start building a new email list or importing your existing one. Make sure that any address you import has given you explicit permission to send marketing emails. Otherwise, sending messages to unauthorized addresses constitutes spam, and MailChimp will penalize you.
To build a new email list, MailChimp allows you to create forms and embed them on your website or social media pages. Any address someone enters into the form will automatically be added to your email list. This platform also provides analytics tools to give you insights about your email audience to see what needs improvement.
Constant Contact is a web-based platform just like MailChimp. It gives you tools to grow your email list and analytics tools to gather insights about your email audience. But constant communication goes way beyond email. It allows you to send messages to customers and SMS marketing. It also has a website builder that allows you to design visually appealing websites for your business. The web builder includes an e-commerce tool that allows you to accept payments from customers and sell goods online.
Constant Contact is a more versatile tool than MailChimp.
performance
MailChimp is primarily a web-based app, but it also has mobile apps for iOS and Android. These applications enable you to manage your email campaigns on the go but do not provide the full functionality that you can access on the web-based interface.
MailChimp’s web-based interface is easy to navigate though it has many features. The various functions are neatly arranged across the dashboard, so it’s easy to find what you want.
Constant Contact is a versatile platform with many advanced features focused on email marketing and some other types of marketing. The platform provides a great user experience, with features neatly arranged in the top menu of the dashboard. In May 2022, the team behind Constant Contact revamped its user interface to make it simpler than it used to be.
Constant Contact is primarily a web-based app, just like MailChimp. It has mobile apps for iOS and Android, but you’ll be better off using the web-based interface, as you can’t access all of the platform’s features on the mobile app.
We didn’t notice any pattern of customer complaints with the performance of MailChimp or Constant Contact, so it’s a tie in this category.
the support
MailChimp offers live customer support through email, live chat, and phone, though the options available to each user depend on their premium pricing plan. All premium plans include email and live chat support, but only the higher plan includes phone support. One of the good things about MailChimp is that even free users get access to email support, but only for the first 30 days after they sign up.
You can also access the official MailChimp Help Center, which contains user guides and tutorials to help you navigate the platform. Likewise, there is an official marketplace where you can hire vetted MailChimp experts (for a fee) to assist your marketing efforts.
Constant Contact offers email and phone support to all paying users, unlike MailChimp which limits phone support to the highest level. However, we have noticed a lot of complaints from customers about the platform’s inadequate customer service. For reference, Constant Contact has a low rating for 1.4 out of 5 stars (Opens in a new tab) On Trustpilot, though, MailChimp has the extension Same result (Opens in a new tab).
All things being equal, we consider Constant Contact’s customer service to be better than MailChimp’s, since the former doesn’t limit support options according to pricing tiers.
pricing
One big difference between MailChimp and Constant Contact is that the former has a free tier, while the latter does not. You have to pay to use Constant Contact, which gives it an edge over MailChimp, although there is a lengthy 60-day free trial.
MailChimp offers three distinct plans; Necessities For $11 / £11 / AU$16 per month, standard For $17 / £17 / AU$25 per month; And excellent At a high price of $299 / £299 / AU$499 per month. Essentials plan supports max 5,000 emails per month to 50,000 contacts, Standard plan supports 6,000 emails per month to 100,000 contacts, Premium plan is unlimited.
Constant Contact offers two plans; Nucleusstarting at $9.99 / £9.99 / AU$14.99 per month, and Plus, starting at $45 / £45 / AU$70 per month. The price of both plans increases depending on the number of contacts. For example, you’ll pay $35 / £35 / AU$55 per month for 501-2500 contacts and $300 per month for 45,001-50,000 users on the Basic plan, or $70 / £70 / AU$100 per month for 501-contacts. $2,500 and $410 per month for 45,001-50,000 contacts on the Plus plan.
MailChimp is a more affordable tool than Constant Contact.
Rule
MailChimp and Constant Contact both have advantages and disadvantages. Constant Contact is a more versatile marketing tool than MailChimp and provides a better user experience. However, MailChimp provides better customer support and is more economical to use.
We consider MailChimp the best tool for individual users and small businesses. Constant Contact is best suited for large organizations with high marketing budgets.
We have listed the best email service providers (Opens in a new tab).