Email marketing software (Opens in a new tab) It is crucial for every business that wants to send emails to customers. They make it easy to craft and deliver emails to your subscribers to drive your business growth. Without them, you would find yourself typing in the email addresses of hundreds of subscribers whenever you wanted to send emails, which would be pretty pointless.
There are many email marketing tools out there, and the most popular one is Mailchimp And ActiveCampaign. The former is the world’s leading email marketing tool, with more than 13 million customers. ActiveCampaign is a formidable competitor to MailChimp but it’s not as widely used as it is.
We want to see how MailChimp and ActiveCampaign work together. We’ll compare them based on important factors like features, pricing, and customer support. You can also see the above MailChimp Review (Opens in a new tab) And ActiveCampaign Review (Opens in a new tab) for more information.
Mailchimp is a web-based software as a service (SaaS). (Opens in a new tab)) platform. There is a free version with basic features and premium tiers that unlock more advanced features. MailChimp allows you to send emails to hundreds of thousands or millions of subscribers with just a click of a button. After registration, you can import your existing subscriber list or create a new one. If you’re importing the list, make sure it contains addresses from which you’ve given express consent to send emails – otherwise it constitutes spam, and MailChimp can ban you.
If you want to build a new email list, MailChimp can help you do that. For example, you can use the form builder (Opens in a new tab) For subscriptions and embedding them on your website or social media (Opens in a new tab) pages. Any address provided in the form will be automatically added to your email list. Then, you can send emails to all of your subscribers with the click of a button.
ActiveCampaign works similarly to MailChimp. You can import your existing subscriber list or create a new one using the built-in forms. Then, you can email campaigns to all your subscribers or your subscriber segments with the click of a button.
ActiveCampaign and MailChimp both provide visually appealing email templates to help you craft good emails. Otherwise, you can use the drag and drop tool to create your design from scratch.
ActiveCampaign offers some advanced marketing automation features that MailChimp doesn’t. For example, it allows you to send SMS messages or even web messages in addition to email campaigns. You can do this on MailChimp using an integrated third party app but not as directly as with ActiveCampaign.
MailChimp offers powerful tools for sending and managing email campaigns. For example, you can create detailed reports on the success of your campaigns to see where to improve and where to keep your strategy. You can target your emails based on subscriber behavior on your website, such as the items they buy most often if you run an online store.
MailChimp is primarily a web-based tool, but there are mobile apps for iOS and Android. These apps help you manage your email campaigns on the go, but they don’t provide access to the full feature set like MailChimp’s web-based interface.
ActiveCampaign has many advanced features yet is designed to be as easy to navigate as possible. One thing we noticed is that ActiveCampaign offers one of the best drag and drop tools for designing emails from the ground up. The app also has integrations with many third-party tools such as Salesforce (Opens in a new tab) and FaceBook to provide additional functionality.
However, we consider MailChimp to be the better tool in terms of performance and ease of use. It has a friendlier user interface and is better optimized for faster performance than ActiveCampaign.
MailChimp offers live support through email, live chat, and phone, but the options available to you depend on the plan you choose. Two of the three premium pricing tiers include email and live chat support, and only the third and higher tier comes with phone support. Fortunately, free users also get email support for the first 30 days of their use.
There is an official MailChimp Help Center where users can access a comprehensive set of tutorials and user guides related to all the features of the platform. There is also an official marketplace where you can hire MailChimp vetted experts to help your brand.
ActiveCampaign offers support through email, live chat, and phone. Each paying subscriber can access support through all channels, unlike MailChimp. However, ActiveCampaign does not offer any kind of direct support to free users.
Free users can access the ActiveCampaign Support Center for valuable support resources such as user guides and tutorials. There is also an official community forum where you can interact with other ActiveCampaign users and ask for help when needed.
MailChimp and ActiveCampaign offer very similar types of support, so we see them as a pull in this category.
One of the main differences between MailChimp and ActiveCampaign is that the former offers a free plan, while the latter does not. MailChimp’s free plan allows you to send a maximum of 2,500 emails per month to 500 clients. Anything above that and you must pay for a premium plan.
MailChimp offers three distinct plans; Necessities For $11 / £11 / AU$16 per month, standard For $17 / £17 / AU$25 per month; And excellent At a high price of $299 / £299 / AU$499 per month. Essentials supports a maximum of 5,000 emails per month to 50,000 contacts, Standard supports 6,000 emails per month to 100,000 contacts, Premium has no limit.
ActiveCampaign offers three paid plans; low fatAt a cost of $29 / £29 / AU$49 per month; Plus For $49 / £49 / AU$74 per month; And professional For $149 / £149 / AU$174 per month. Each plan allows you to send unlimited emails to up to 250,000 contacts. Anything over 250,000, and you’ll have to contact ActiveCampaign to arrange a custom plan.
ActiveCampaign offers better bang for your buck, as its plans don’t have huge sending limits like MailChimp. Besides, the most expensive ActiveCampaign tier costs half as much as MailChimp.
MailChimp and ActiveCampaign are good tools that offer a lot of features to help you manage your email campaigns. Each one outperforms the other in specific areas. MailChimp offers better performance and usability, but ActiveCampaign is the most affordable option.
We think MailChimp is the best choice for small brands with tens to a few thousand subscribers. If you reach tens of thousands of subscribers, ActiveCampaign is the best option.
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