iPhone 15 Ultra: what we know so far

Apple ushered in a radical shift in the world of iPhone last year when it added a new device and a new naming scheme to the iPhone 14 lineup with the iPhone 14 Plus.

Originally thought of as an ‘iPhone 14 Max’ and designed to complement the large iPhone 14 Pro Max – with a simpler chip, display and camera system, the 14 Plus also showed that Apple didn’t go far beyond rephrasing its product names for better clarity.

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