Automattic’s website ad tool could give Instagram and Facebook ads a run for its money

Automattic has expanded the availability of an advertising tool available for WordPress sites via Jetpack (Opens in a new tab) and (Opens in a new tab).

First introduced in April 2022 by Tumblr, the Blaze advertising tool now allows users to reach a wider audience, with an estimated 13.5 billion impressions per month across hundreds of millions of sites and Tumblr pages.

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